Helping business owners improve their time & productivity while honoring work-life balance
Time, Focus & Productivity Coaching for Ambitious Entrepreneurs Ready to Prioritize What Matters Most.

Not Enough Time and Stretched Too Thin?
You’re Not Alone.
Busy isn’t productive, hustle is BS, and burnout is not a badge of honor. However, you CAN work hard without driving yourself into the ground.
Hi, I’m Jennifer Vaaler, your partner in reclaiming time, building clear habits, and crafting actionable plans so you can work smarter, reduce overwhelm, and finally live the life you want.
I help you prioritize your time with clear habits and plans that align with your business and life goals.
Together, we focus on:
- Mastering your calendar and energy
- Building effective daily habits
- Streamlining workflows and documenting key processes
- Setting boundaries to protect your personal time
- Creating actionable strategies for sustainable productivity
Our Purposeful Process
Analyze
Analyze and access your calendar for time wasters and where to free up time. This step alone will show what you’re currently prioritizing.
Clarify
Clarify what you want and why to realign your goals with your current values and goals. This lays the foundation for everything else.
Simplify
Simplify what is working, improve what isn’t working, or delete it completely. Work smarter, not harder.
Plan
Plan with Purpose so your calendar, time, boundaries and goals are all aligned, while also allowing for flexibility. Do everything with intention and without guilt.
Take Action
Taking Action is the only way a plan will help you move towards your goals in life and business. It’s time to implement!
Time Management and Productivity Optimization
Master your schedule and prioritize high-impact tasks.
Personal Growth and Fulfillment:
Cultivate self-awareness and emotional intelligence and develop strategies for achieving personal fulfillment and living a purpose-driven life.
We'll focus on four key areas to transform your life and elevate your success:

Goal Setting and Alignment
Identify and align objectives with your core values and life purpose to develop a clear vision for personal and professional success.
Boundary Setting & Work-Life Balance
Establish clear boundaries to protect personal time and implement strategies for sustainable work-life integration.


Business Hours:
Monday – Friday 9:00 am – 5:00 pm By Appointment only. Limited evening and weekend hours available.
Based in Hickory, NC and serving all of North Carolina. In-person or via Zoom.
hickoryproductivitycoach@gmail.com
(828) 294-8739
In partnership with:
